Eastenders star Kara Tointon Signed as the Face & Body of  

Michelle for George, the luxurious designer lingerie brand, is delighted to announce Actress and ‘Eastenders’ star Kara Tointon as the new Face and Body of the brand! Kara replaces 'Dancing on ice' star Suzanne Shaw and Ruby Stewart as the Face for the Michelle for George collections.

Kara said; “Like most women, I adore lingerie so it’s really exciting to be involved with the ‘Michelle for George’ brand. The underwear is so sexy and really elegant; I can’t get enough of it! Wearing gorgeous lingerie is an instant pick-me-up and always makes you feel confident and feminine.”

Michelle Mone, creator of Michelle for George, said “Kara looks beautiful in the latest designs and is a girl that women can relate to, she is down to earth, naturally beautiful and most importantly she looks happy and healthy – she’s perfect for this campaign and shows just how fantastic the new designs can look.”

Michelle added; “The new campaign with Kara proves that budget lingerie can look just as good as the very expensive brands.”

Polka dots, Ivory satin and pretty, feminine laces encapsulate the latest lines from the designer lingerie brand. With matching shorts and thongs Michelle for George lingerie continues to offer lingerie solutions for every woman.

“The One” bra is now available in lemon and aqua lace, Black, White or Nude, and is a smooth, lightweight bra. The One has been designed to eliminate the ‘double boob’ effect so often caused by other cleavage bras priced at only £12.00.

Offering the very best in support, comfort and fit, the new collection starts from just £8.00 and comes in sizes 32A to 38D for bras and 8-18 for briefs.

The new collection showcases three new ranges; ‘Glitter’ is a beautifully crafted, beautifully detailed purple lingerie set, whilst ‘Pin Stripe’ boasts assertive styling inspired by the trend for all things masculine. A must-have for every girl’s underwear drawer is ‘Crystal’, an ultra-glamorous range crafted from dramatic red satin and black lace mesh.

The new Michelle for George collection is available from Asda stores nationwide and online at the Michelle for George website. Click on the Kare image (left) to direct you to the Michelle for George Website.