Ultimo are delighted to announce Spice Girl Mel B as The New Face
and Body of Ultimo. Mel B replaces Girls Aloud star Sarah Harding.
Mel said, “I am over the moon to become the Face and Body of Ultimo lingerie.
When Michelle Mone asked me, I was ecstatic. I was so excited, but
slightly nervous – I had never modeled lingerie before. The photoshoot
in LA was fantastic. Ultimo lingerie gives you a superb shape and is so
comfortable with sexy styles in every collection. I took every set home
with me”
Mel continued “Being associated with Ultimo, the UK’s biggest
designer lingerie brand, is an honor. The lingerie is stunning, there
is something to suit every women, from everyday bras to sexy fashion
bras and key lingerie solution garments. After taking part in Dancing
With The Stars in the US and the Spice Girls World Tour I have never
been in better shape so I jumped at the chance when Michelle asked me
to become the Face and Body of Ultimo”
Michelle Mone, creator of Ultimo said, “Mel B is the biggest star
Ultimo has ever signed and I am so excited that this will take the
brand onto another level. Not only is Mel B a Worldwide star but she is
confident, sexy and outgoing – every attribute needed to become an
Ultimo supermodel.”
Michelle went on to say “Mel was fantastic to work with – she is
absolutely gorgeous with a body to die for. I saw a picture of her in a
bikini in Miami and had to sign her for Ultimo! The photoshoot was in a
$35 million hill top Beverly Hills mansion in Los Angeles, the views
were breath taking and even more incredible with Mel in front of the
camera!”
Ultimo SS08 has been inspired by the glamour and vintage Art Deco
charm of Miami Beach. Luxurious satin in mouth watering, juicy colours
is paired with sleek leopard print embroidery along-side graphic
embroidered collections delicately stitched in summer brights. |