Michelle Mone OBE, highly successful entrepreneur and creator of Ultimo lingerie, will unveil a collection of red carpet dresses next week available exclusively at Debenhams and online at Debenhams.com.

Launching in May, the ‘Ultimo Couture’ collection comprises of 12 sophisticated, chic and modern dresses made from bespoke fabrics with custom made patterns and intricate attention to detail. Inspired by the glamour of Hollywood, each dress includes the unique Ultimo technology with built-in inner support to perfectly compliment the signature elegant and feminine aesthetic.

The collection will be available in sizes 8-18 exclusively in all Debenhams department stores with prices ranging from £100-£300 with new designs being introduced to the collection every 8 weeks.

Michelle said: “Due to the incredible success of the Ultimo brand it was a natural step for me to progress into the design of a dress collection. Like most women, I love to get dressed up for special occasions, but I was slightly underwhelmed by the amount of choice of glamorous but affordable eveningwear on the high street. So I decided to design my own dress for one particular event and it simply snowballed from there.

“Ultimo Couture will deliver a sophisticated, timeless and modern line of evening wear for women, not to mention unique technology. Being a company best known for our lingerie, it was important to us to incorporate our bra expertise into the dresses, so each design will feature unique inner support – which I know women will appreciate and love.”

“The collection has been in development for the past 12 months and we’ve spent a lot of time buying fabrics and choosing detailing to get it just right. Ultimo is all about giving women confidence and making them feel sexy and glamorous, and I see Ultimo Couture as an extension of this.”

Voted as Britain’s number 1 most powerful woman in business by Glamour magazine and the winner of numerous awards, Michelle has built her career on an incredibly simple concept: giving today’s women what they want. She was recently awarded an OBE in the Queens New Years Honours List and has achieved a remarkable level of success to date, juggling the demands of her business, together with motherhood, but - in her own words – ‘this is only the beginning’.

For more information visit www.debenhams.com. Ultimo Couture images are available to download from PR Shots www.prshots.com