Launched in May 2010, the ‘Ultimo Couture’ collection provides sophisticated, chic and modern dresses made from bespoke fabrics with custom made patterns and intricate attention to detail. Inspired by the glamour of Hollywood, each dress includes the unique Ultimo technology with built-in inner support to perfectly compliment the signature elegant and feminine aesthetic.

The collection is available in sizes 8-18 from the Ultimo website, and in Debenhams stores nationwide.

Michelle said: “Due to the incredible success of the Ultimo brand it was a natural step for me to progress into the design of a dress collection. Like most women, I love to get dressed up for special occasions, but I was slightly underwhelmed by the amount of choice of glamorous but affordable eveningwear on the high street. Ultimo Couture will deliver a sophisticated, timeless and modern line of evening wear for women, not to mention unique technology. Being a company best known for our lingerie, it was important to us to incorporate our bra expertise into the dresses, so each design will feature unique inner support – which I know women will appreciate and love.”

Couture is a natural progression for Ultimo and really sees the brand launched into the lifestyle market; now not only providing a fantastic collection of occasionwear, but also Bridal gowns. Rather than the traditionally extortionate prices that accompany this special occasion, Ultimo Couture Bridal is priced between £300 and £400. Truly luxurious designer dresses, without the designer price tag!

To view the latest Ultimo Couture Collection online click here